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Rookie Contract: Love Letter to Under Armour- is Kevin Durant really worth it?

In the year 2014, Kevin Durant is one of the dominant players on the planet. Coming off an MVP campaign and another unsuccessful playoff run, Durant will be questioned like Lebron James was, prior to his first championship in 2012.

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This summer, Kevin Durant became a free agent. No, he will not be taking his talents to South Beach. But he may leave the famed Nike “Swoosh” for Under Armour, who recently offered Durant a 10 year, $285 million dollar contract. Also, this contract includes stock options, and the ability to give back to his community in Washington, D.C.

According to Darren Rovell of ESPN, Jay-Z, of Roc Nation Sports, has informed Nike about the lucrative contract and has given them the ability to match. If Nike matches the contract, Durant is not allowed to sign with Under Armour due to legalities. If I were Nike I would let Kevin Durant walk away. With Under Armour, Durant would be the cornerstone for the company based not far from where Durant grew up. At Nike, Durant has constantly been in the shadow of Lebron James and Kobe Bryant.

With Nike in 2013, Durant’s sales increased 400% from the previous year. With Nike owning 96% of the current United States basketball sneaker market, immediate success for Under Armour and KD is not guaranteed. In 2013, Under Armour only owned 1%  of the basketball shoe market. With the arrival of Durant, and the emergence of Steph Curry, Under Armour could double or triple their presence.

In the 2012 Olympics, Durant was a key reason as to why the USA won the gold medal. Durant’s international presence could be a key factor to his success not only in the United States. In conclusion, with a small market in Oklahoma City and a new brand, this new deal will sputter at first, but will be a solid long-term investment for Under Armour. This move would give Under Armour credibility as a brand, but it would add likability due to Durant’s clean image.

As a sneakerhead, I’ll be sure to stock up on the Nike Kevin Durant sneaker models as they will most likely increase in value if he signs with Under Armour.

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Michael Anders View All

Born in NYC x Raised in VA

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